I suspect that it is too little, too late. I kinda doubt that Bud Light drinkers are going back. Some, sure, but I would guess that the vast majority are still quite angry–nothing has really changed.
Additionally, a recent Rasmussen poll revealed that 54 percent of American adults now support the boycott of Anheuser-Busch after the company’s decision to use Mulvaney to promote Bud Light.
And these customers have been egregiously betrayed. You don’t overcome such anger with some superficial shuffling. I just think it will be “The last straw” for many of their erstwhile customers. I simply don’t think that these customers are likely to forgive and forget. And the disgust and animosity for them runs pretty deep in the beer-drinking population.
See, people are able to enforce change and apply consequences in this case. People are angry about all the things they can’t control. And THAT population is particularly angry–Biden’s name is mud with many of these people. And the fact that they CAN control this means, to me, that they are going to take out their frustrations and anger on Bud Light (and rightly so).
I think this is demonstrated by country music performers banning Bud Light at their concerts and Kid Rock blasting cases of the beer. Yes, the soi-disant “elites” mock, but they are not the target customers!
If Budweiser had gone, hat in hand, apologizing to their customers, they may have been able to pull the fat out of the fire. But they would have had to very publicly apologized and fire the VP who made this bone-headed decision.
But no, they didn’t do that. They let her go, but quietly and with a “golden parachute,” and with no apology at all (which puts the lie to the CEO saying he didn’t know). Now we will see if the brand even survives…