collapsing faster and further than I had imagined.
And here’s part of it:
And those digital distributors are increasingly seeing “seasonality” in their business — consumers sign up for them in the fall to watch the NFL, and churn them out at the beginning of the year. That’s why YouTube TV lost subscribers for the first time in Q1, and only added 50,000 subscribers in Q2. The service added 300,000 subscribers in the same quarter last year.
No question about it: I myself do YouTubeTV (and would do another service if it made sense) during college football season only. Then I unsubscribe until football starts up again…