“The shocking deterioration of Bud Light Blue’s market share continued apace through the third week of April—and actually somehow worsened. We’ve never seen such a dramatic shift in national share in such a short period of time,” Beer Business Daily wrote in commentary on the scanner volume data.
… Anheuser-Busch later released an ad steeped in patriotic symbolism, including the company’s signature Clydesdale horse mascot trotting by iconic landmarks and people raising the American flag.
Wow, talk about hypocritical butt-covering! Is anyone fooled?