does Bud Light keep digging themselves a deeper hole?
First rule of holes: If you find yourself in a hole, stop digging!
Stupid. They think that they can just tough this out. Don’t be dumb–just STOP!
Bud Light has decided to double down on its LGBT stance and is now sponsoring several Pride events across the U.S. despite Anheuser-Busch InBev’s market value plummeting to $15.7 billion.
“Meanwhile, the other major publicly traded global beer brands have added $3.2 billion in market value during the same time,” the report adds.
Honestly, how big of a marketing failure IS this? It will be the subject of many a grad-school lectures in the future!